Notes from the Ground

Selling and Deploying Technology in Africa

In the world of technology sales, the Middle East and Africa (MEA) is often treated like one big team. A single scoreboard, a shared set of KPIs, and, ideally, one unified approach to quotas, same manager. But the experiences of the salespeople on the ground are usually different. Anyone who’s spent...
21.07.25 14:26:50 - Comment(s)
Why Starlink's Approach in Africa will Fail

As the bird flies, Loodariak is less than 45km from the heart of Nairobi, and 20km from the nearby town of Kiserian. By road, the journey is a lot longer. Enroute, you must contend with one of the worst-managed traffic situations in the world, the never-ending gridlock that exists between Ongata Ron...
02.12.24 11:42:00 - Comment(s)